Media · Agency · Wellness
GEO · Audiovisual content
Getting AI to recommend you
When someone asks ChatGPT, Perplexity or Gemini for a specialist in your sector, there is one name in the answer. We work to make it yours.
We do not optimise other people’s citations: we generate the real content — in the press and on television — that the models learn from.
What has changed
Appearing on Google is no longer enough
The user who used to compare ten results now gets one answer with two or three names inside it. Either you are in that answer, or you do not exist for that query.
Before
Ten blue links
The search engine offered options and the user decided. You competed to climb positions within a list that had room for a lot of people.
Now
One answer, few names
The assistant synthesises and recommends. There is no second page: anyone not cited is left out of the conversation entirely.
Starting point
First we measure: do you appear today?
Before proposing anything, we define the questions a real customer would ask in your category and run them against the main assistants. The report tells you:
- In what percentage of answers your name appears
- Which competitors come up in your place
- What sources the AI is citing to answer
- In what context it mentions you when it does
- A list of recommended actions, ordered by priority
+ VAT · full report in 5–7 days
An AI visibility report across four engines and the real questions in your category, with the detail of who appears in your place today and a prioritised action plan.Deducted in full from the first service you contract with us.
Request the report →How it is done
Four fronts, not one trick
Appearing in a model’s answers does not depend on a keyword. It depends on the model recognising you as an entity, understanding you, and finding you cited on trustworthy sites.
01
Entity authority
So the models know who you are, what you do and why you are a valid source in your speciality.
02
Structured data
Technical mark-up that translates your website into a language machines read without ambiguity.
03 · Our territory
Citations in real media
Television, press and our own content. We do not optimise other people’s citations: we generate them, with our own outlet and a network built over twenty years.
04
Citable content
Copy written so that a model can extract a clear answer and attribute it to you.
We do not just measure
The report ends with a list of actions
Knowing that you appear in 12% of answers is no use if nobody tells you what to fix first. The report closes with the recommended actions, ordered by impact: where to start, what comes next and what can wait.
- Brand authority: what is missing for the models to recognise you as a reference in your category.
- Sources you need to win: which media and publications you have to appear in to get into the answers.
- Citable content: which pieces need writing so an assistant can extract an answer and attribute it to you.
- Website adjustments: technical mark-up, listings and data that stop you being read unambiguously today.
What it is not: the report points out the actions, it does not carry them out. The detailed plan — with a calendar, pieces, target media and execution — is worked on in the next phase, already as an agency service.
Why BlaNZ
The difference: we manufacture the citation
Our own outlet
We produce «Vivir Bien», broadcast on more than 350 channels. An appearance in the studio is real material that then feeds your authority.
Press relationships
Twenty years placing brands in the media. External mentions are one of the heaviest-weighted factors, and it is our founding trade.
Health and wellbeing specialists
We work daily with clinics, doctors, nutrition and aesthetics. We know the vocabulary and the questions those patients ask.
Personal brand, not just the company
In these sectors people look for a person. We position your name, not only your clinic’s.
Who signs it
Rafaela Almeida
Founder and CEO of BlaNZ Group. Communicator, writer and lecturer, with more than twenty years building the image of companies and personal brands. She directs this service and signs every report.
Frequently asked questions
What people ask us before we start
What is AI positioning, or GEO?
GEO stands for Generative Engine Optimization: the work of getting AI assistants — ChatGPT, Perplexity, Gemini, Copilot — to cite and recommend a brand, a product or a professional when someone asks them about their category. It is the equivalent of SEO, but for generated answers instead of lists of links.
I do not come up when I ask ChatGPT about my sector. Why?
Almost always for one of three reasons: the model does not recognise you as an entity, so it does not know who you are or what you sell; your website is not marked up in a way machines understand; or there are no mentions of you in sources the model considers reliable. The first thing is to measure which of the three is weighing on you most.
Does it work for a product, not just for services?
Yes, and that is where it shows most. When someone asks for «the best collagen for skin», a sunscreen without chemical filters or which supplement to take for hair, the assistant returns three or four specific brands and the user buys one of them. We work on the product listing, its attributes, the reviews and the media mentions so that yours is one of those. It applies equally to nutricosmetics, cosmetics, supplements, food and devices.
How is this different from traditional SEO?
SEO competes for positions in a list with room for ten results. An AI answer has room for two or three names and there is no second page. The search engine also rewards pages, while the assistant rewards recognisable, well-cited entities: you can rank well on Google and not appear in a single answer.
How long does it take to see results?
The starting report is delivered in five to seven working days. Technical and content changes show up within weeks; media mentions, which carry the most weight, depend on the pace of publications and filming. Nobody serious can guarantee you a position: models are retrained and answers vary.
What exactly does the visibility report include?
We define the questions a real customer would ask in your category and run them against the main assistants. The report covers what percentage of answers you appear in, which competitors come up in your place, what sources the AI is citing and in what context it mentions you when it does. It costs 590 € plus VAT and is deducted in full from the first service you contract.
Why a communications agency and not a technical consultancy?
Because the heaviest-weighted factor is not technical: it is mentions in reliable sources, and that is public relations. BlaNZ produces «Vivir Bien», broadcast on more than 350 channels, and has spent twenty years placing brands and products in the media. We do not optimise other people’s citations: we generate them.
Which sectors do you work with?
Product brands — nutricosmetics, cosmetics, supplements, food, consumer technology —, clinics and health and aesthetics professionals, and personal brands. The method works for any category in which people ask an assistant for a recommendation before deciding. The only requirement is having your own website: without one there is nothing to measure.
Let us start by measuring
Request your AI visibility report
The report costs 590 € plus VAT and is deducted in full from the first service you contract. This is how it works:
You send us the request. We review the fit and reply within 24 hours.
If it fits, you receive the invoice and the payment link. We also accept bank transfer.
Once payment is confirmed the clock starts: report in five to seven days, and a 30-minute call.
We only ask one thing: that you have your own website, because without one there is nothing to measure. It does not matter whether you are a multinational or work on your own — the report adapts to your category.
Gracias por tu respuesta. ✨
Sending the request does not entail any charge: we confirm the fit first and then send you the invoice. We use your data solely to prepare the report and to contact you. More information in the privacy policy.