Vivir Bien con Rafaela Almeida
The health and wellbeing magazine show that connects brands with a real audience
90 minutes of TV and podcast every two weeks, presented by Rafaela Almeida, with verifiable reach on more than 350 channels and on our own social media.
A magazine show combining health, wellbeing and current affairs
«Vivir Bien» is a 90-minute fortnightly TV and podcast magazine, produced by BlaNZ Media Productions and presented by Rafaela Almeida, devoted to inspiring and guiding its audience towards a more balanced and fulfilling life.
With a modern, entertaining and accessible approach, every episode combines interviews with experts, stories of personal achievement and practical sections on lifestyle, physical and mental health, beauty, personal development and entertainment.
A Spanish-Brazilian communicator, author and entrepreneur with more than 20 years of experience in marketing, communications and distribution. Founder of BlaNZ Group (Spain and Brazil) and of OROBORN, an advanced nutricosmetics brand.
- Author of 5 books published by Editorial Base — «Comunicación Internacional y RRPP» is recommended by the library of Spain’s Diplomatic School
- Speaker at TEDxPoblenouWomen 2025
- Lecturer at international business schools: EFAP (Paris/New York), Euroaula, UAB, EAE, ESCE Paris
- Currently studying for a degree in International Relations at the Universitat Oberta de Catalunya (UOC)
- Intelligence Analyst (specialising in cognitive biases), LISA Institute, 2020
- Previously presented «La Vida es Bella» (Base TV) and co-presented «Tiempos eran Tiempos»
On more than 350 television channels
Territorial coverage
We broadcast through the network of local television stations grouped in Grupo Cadena Media and the ACUTELAN network, with direct agreements with Canal 4 in Catalonia, the Balearic Islands and Madrid, and with Fibwi in the Balearic Islands. Hover over or tap a territory to see its channels.
Real reach, measured and verifiable
Actual performance across digital platforms, with the Instagram (@blanzgroup) detail for the last 90 days.
of the audience is aged between 35 and 54 — the demographic core with the most purchasing power and buying decisions in health, beauty and wellbeing. Almost 1 in 2 followers is a man, an unusual proportion in the sector.
Content that sparks real conversation
The conversation that has travelled furthest
A collaboration between Rafaela Almeida and Dr Jaqueline Werner on women’s health in menopause became the programme’s content with the widest organic reach, showing the capacity of «Vivir Bien» to spark real conversation around health and wellbeing.
See it in action
A direct sample of the content broadcast on the programme and shared on social media.
17 sections, two themed blocks
17 sections split into two blocks, always with an expert guest in the studio.
Trends, health and wellbeing
Looking after yourself inside and out: prevention, science and habits explained by specialists, without jargon or empty promises.
Current affairs and entertainment
The other side of wellbeing: culture, style and thoughtful consumption, in a warm tone that invites you to stay.
Leading specialists in every field
Every episode relies on recognised specialists who bring the latest from their field and explain it in an engaging way. These are the profiles that come through the studio.
Four ways to work with Vivir Bien
Section sponsorship
Attach your brand on a recurring basis to a themed section — wellbeing, health, beauty, nutrition or personal development — episode after episode.
Request a proposal →Product integration
Present your product or service on set, with a live demonstration or supporting footage, inside a sponsored interview or section.
Request a proposal →On-air and social media advertising
Tailored mentions and advertising presence in every broadcast of the programme and on the digital platforms of Vivir Bien and BlaNZ Group.
Request a proposal →Exclusive digital content
Pieces created specifically for your channels — an interview, a reel or a capsule — designed to activate your own community on social media.
Request a proposal →A quality environment, aligned with your brand
Multichannel presence
Local, regional and international television — Miami TV included — alongside our own social channels.
Verifiable reach
Real, auditable metrics for audience, plays and demographics, not just estimates.
A trusted environment
Content aligned with health, wellbeing and lifestyle, with recognised experts and specialists.
Flexible formats
From a single mention to a full-season integration, tailored to your budget.
Request a tailored proposal
Tell us about your brand and we will get in touch to design a collaboration aligned with your communication objectives and your budget.
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For broadcasters, platforms and distributors
The format is available for acquisition or co-production
Technical sheet, current distribution and programme catalogue, on a single page.