Vivir Bien con Rafaela Almeida
BlaNZ Group › Vivir Bien TV
Brand opportunities · Season 3
The Spanish wellbeing show that puts your brand in front of a real audience
«Vivir Bien con Rafaela Almeida» is a 90-minute fortnightly magazine show, broadcast on more than 350 television channels across Spain and produced in our own Barcelona studio. If you are bringing a brand into Spain, this is a set you can be on — not a media plan.
The programme
Health, wellbeing and the world outside
«Vivir Bien» is a fortnightly 90-minute television and podcast magazine produced by BlaNZ Media Productions and presented by Rafaela Almeida. Every episode combines interviews with specialists, personal stories and practical sections on lifestyle, physical and mental health, beauty, personal development and entertainment.
The tone is modern and accessible rather than clinical, which is why brands in health, beauty, nutrition and lifestyle sit in it naturally. Two seasons have been produced and broadcast, and the third begins in the coming season.
Presenter and producer
Rafaela Almeida
A Spanish-Brazilian communicator, author and entrepreneur with more than twenty years in marketing, communications and distribution. Founder of BlaNZ Group, with offices in Spain and Brazil, and of OROBORN, an advanced nutricosmetics brand.
Author of five books published by Editorial Base — one of them, on international communication and public relations, is recommended by the library of Spain’s Diplomatic School. Speaker at TEDxPoblenouWomen 2025. She teaches at business schools in Paris, New York and Barcelona, and previously presented «La Vida es Bella» on Base TV.
Digital reach
Measured, and published
Across YouTube, LinkedIn, Instagram, TikTok and Facebook, content from Vivir Bien and BlaNZ Group passes one and a half million views a month. The detail below is Instagram (@blanzgroup) over the last ninety days.
Television figures are coverage data for the channels that carry the show, not measured audience. The digital figures above come from the platforms themselves and can be shown to you in full.
A conversation on women’s health in menopause became the most widely shared thing the programme has produced: more than 250,000 organic plays, 95,259 viewers and 1,450 new followers, with no paid media behind it.
«Menopausia: ¿el sexo se acabó?» — with Dr Jaqueline Werner
What is in each episode
Seventeen sections, in two blocks
Every episode pairs wellbeing with current affairs and entertainment, and every section is built around an invited specialist. Section names stay in Spanish — they are the show’s own.
Trends, health and wellbeing
- «Por Dentro y por Fuera»Beauty and wellbeing
- «Con la Mente en Paz»Mental health
- «La Maternidad»Pregnancy and fertility
- «En Movimiento»Fitness and sports nutrition
- «Con Salud y Ciencia»Medicine and pharma
- «Con una Sonrisa»Oral health
- «En la Red»Social media trends
- «Con Espiritualidad»Inner life and belief
Current affairs and entertainment
- «Con Estilo»Fashion
- «Con Arte»Art and culture
- «Por el Mundo»Travel
- «Con Imagen»Image consulting
- «Con Inteligencia Financiera»Personal finance
- «Con Sabor»Food and cooking
- «Con tu Mejor Amigo»Pets
- «Entendiendo las Nuevas Tecnologías»Cybersecurity and AI
- «Entre Libros»Books and reading
Where it airs
More than 350 television channels
Distribution combines the Grupo Cadena Media network with agreements the production company holds directly. These are coverage figures for the channels that broadcast the show, not measured audience.
Territorial coverage
The show reaches the regions covered by Spain’s network of local and regional broadcasters, with direct agreements of our own in Catalonia, the Balearic Islands and Madrid. Hover over or tap a territory to see its channels.
Opportunities for your brand
Four ways to work with Vivir Bien
01
Section sponsorship
Attach your brand to a recurring themed section — wellbeing, health, beauty, nutrition or personal development — episode after episode, not once.
02 · Most chosen
Product integration
Your product on set, with a live demonstration or supporting footage, inside a sponsored interview or section.
03
On-air and social advertising
Tailored mentions and advertising presence in every broadcast and across the digital platforms of Vivir Bien and BlaNZ Group.
04
Content made for your channels
An interview, a reel or a short capsule produced specifically for your own social channels, not a repost of ours.
Why here
A quality environment, aligned with your brand
Multichannel presence
Local, regional and international television — Miami TV included — alongside our own social channels.
Figures you can check
Real platform metrics for plays, reach and demographics, published rather than estimated.
A safe environment
Health, wellbeing and lifestyle content, with recognised specialists in every episode.
Flexible formats
From a single mention to a full-season integration, built around your budget.
Our own production
Behind the scenes — Barcelona
The show is produced in our own studio, which means the set, the schedule and the editing are ours to adapt. Brands that come on do not book a slot in someone else’s programme.
Let us talk about your brand
Request a tailored proposal
Tell us about your brand and we will come back with a collaboration built around your communication objectives and your budget — from a single appearance to a full season.
Gracias por tu respuesta. ✨
Buying or co-producing the format instead? See the format sheet →