Media · Agency · Wellness
Service · Media training
Spokesperson training
A badly handled interview does more damage than no interview. And the difference is almost never the content: it is the rehearsal.
What it is, and when you need it
When companies call
It is not learning to speak in public. It is learning to get published saying what you meant to say.
You are going on radio or television
Radio in Spain is appointment listening, not background noise. It is the format that punishes an unprepared spokesperson hardest: live, with someone who interrupts.
You have an awkward subject
The difficult question will be asked. The only variable is whether you have rehearsed the answer or you improvise it in front of an open microphone.
Your spokesperson changes
A new director, a founder who has never given an interview, a team that grows. A company’s voice is trained, not inherited.
Why us
Twenty years placing stories in the Spanish press
BlaNZ Group is a communications agency in Barcelona, working since 2006. We do not optimise other people’s citations: we generate them. And we produce our own television programme, which lets us do something an agency without a studio cannot.
Figures for the agency as a whole since 2006, across Spanish and international clients.
The service
What it includes, point by point
01
Key messages
What has to be said, written so that it survives the edit.
02
Question sets
The comfortable ones, the technical ones, and the ones you hope nobody asks.
03
Recorded rehearsal
On camera and on microphone. Watching yourself is half the learning.
04
Correction
Pace, filler words, answer length, and what to do when you do not know something.
05
Format by format
Radio, television, print and short video are not answered the same way.
06
Who delivers it
Rafaela Almeida presents a television programme and has taught at business schools in Paris, New York and Barcelona.
The process
How it starts, and in what order
First
Diagnosis
- Which interviews you are going to give, and what worries you about them.
Session
Media training
- Half a day or a full day, one to one or as a team.
Material
Your handbook
- Messages, questions and answers, in writing, to review before each interview.
Refresher
Before each milestone
- A short session before an important interview is worth more than a generic course.
The other services
One page each, because each one solves something different
Press office
Press office in Spain Getting your brand into the outlets your buyer actually reads, often enough to stop being a stranger. Not…Crisis communications
Crisis management When something goes wrong, the margin is measured in hours. What decides the outcome is not the reaction: it…Market research
Market research and positioning Before a campaign or a launch: what is already being said about your category, who is saying it, and what gap…Television production
Television production and branded content We produce our own programme. A brand that fits the content goes on air as content, not as an advert — and…Distribution and trade marketing
Distribution and trade marketing in Spain Getting press coverage and not being on the shelf wastes the work. This is where the circle closes: the…Where most conversations start
Tell us what you need
What you sell, to whom, and what you have tried so far. We reply with an honest read of whether this is right for you and what it would take. If the answer is no, we say so.
Gracias por tu respuesta. ✨
We use your data solely to answer this enquiry and to contact you. You can ask us to delete it through this same form. More in the privacy policy.