Media · Agency · Wellness
Service · Television production
Television production and branded content
We produce our own programme. A brand that fits the content goes on air as content, not as an advert — and that is what a viewer, and an AI model, will actually believe.
What it is, and when you need it
When companies call
It is not a recorded advert. It is appearing inside content people were already watching.
You want television without buying advertising
An advert gets skipped. A section where your product genuinely belongs does not.
You need footage of your own
Interviews, testimonials, short pieces for social. Shot in a studio, not improvised on a phone.
Your category needs explaining
Health, wellbeing, nutrition, beauty: things that do not sell in fifteen seconds and do make sense in a ten-minute conversation.
Why us
Twenty years placing stories in the Spanish press
BlaNZ Group is a communications agency in Barcelona, working since 2006. We do not optimise other people’s citations: we generate them. And we produce our own television programme, which lets us do something an agency without a studio cannot.
Figures for the agency as a whole since 2006, across Spanish and international clients.
The service
What it includes, point by point
01
Our own studio in Barcelona
Studio recording, with crew and direction.
02
«Vivir Bien»
A fortnightly 90-minute magazine, two seasons broadcast on more than 350 channels across Spain, Andorra, Latin America and Miami.
03
Brand integration
Sections, product presence and interviews inside the programme.
04
Social pieces
The same shoot yields the long cut and the vertical shorts.
05
Bespoke production
Corporate video, testimonials and product pieces outside the programme.
06
Distribution
The content does not sit on your channel: it is broadcast and repeated.
The process
How it starts, and in what order
First
Fit
- If your brand does not fit the content, we say so. Forcing it shows.
Proposal
Format and calendar
- Which section, in which programme, in which season.
Shoot
One studio day
- The long piece and the short ones are recorded together.
After
Broadcast and press
- What airs also becomes press material.
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Tell us what you need
What you sell, to whom, and what you have tried so far. We reply with an honest read of whether this is right for you and what it would take. If the answer is no, we say so.
Gracias por tu respuesta. ✨
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