Media · Agency · Wellness
Service · Crisis communications
Crisis management
When something goes wrong, the margin is measured in hours. What decides the outcome is not the reaction: it is what was prepared before it happened.
What it is, and when you need it
When companies call
Almost nobody calls in time. These are the three real scenarios, and only one of them ends well.
It is already published
The article exists and is being picked up. Nothing gets deleted here: it gets contained, answered properly, and followed by what is published next.
It is about to be published
A journalist has asked and there are a few hours to answer. What you say — and what you do not — shapes the headline. This is when most can be done.
It has not happened yet
The only scenario you win. A protocol, a named spokesperson, agreed and rehearsed messages, and a list of who calls whom.
Why us
Twenty years placing stories in the Spanish press
BlaNZ Group is a communications agency in Barcelona, working since 2006. We do not optimise other people’s citations: we generate them. And we produce our own television programme, which lets us do something an agency without a studio cannot.
Figures for the agency as a whole since 2006, across Spanish and international clients.
The service
What it includes, point by point
01
Crisis protocol
Who decides, who speaks, within what deadline and with what message. Written beforehand, not improvised during.
02
Spokesperson cover
Preparing your spokesperson and, if needed, providing an external one. Rehearsed against the awkward questions, not the easy ones.
03
Containment in the media
Direct contact with newsrooms to limit the reach and correct what is inaccurate.
04
Messaging and position
The statement that holds, reviewed so that solving the first problem does not create a second.
05
Monitoring
What is published, where and in what tone, hour by hour for as long as it lasts.
06
Close and recovery
What comes after: the content plan that returns the conversation to where it belongs.
The process
How it starts, and in what order
Now
Urgent call
- If it is already happening, the call comes first. The form opens the door.
Before
Risk audit
- What can go wrong in your sector and in your company, and what would need to be ready.
Preparation
Protocol and rehearsal
- The document, the spokesperson prepared, and a dry run.
After
Annual review
- A protocol written three years ago, for a different team, is not a protocol.
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Tell us what you need
What you sell, to whom, and what you have tried so far. We reply with an honest read of whether this is right for you and what it would take. If the answer is no, we say so.
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