Media · Agency · Wellness
Service · Market research
Market research and positioning
Before a campaign or a launch: what is already being said about your category, who is saying it, and what gap is left. With sources, not intuition.
What it is, and when you need it
When companies call
This is the work that stops you spending a budget saying what five other companies already say.
You are launching something
A new product, a new category or a new market. The first thing to know is which argument you are competing against, not what share each player holds.
You are entering Spain from abroad
What works in your market can read as foreign here, or be something you are not allowed to claim. Worth checking before anything is printed.
You have said the same thing for years
And it no longer distinguishes you. Reading what everyone else says shows quickly where you have run out of ground of your own.
Why us
Twenty years placing stories in the Spanish press
BlaNZ Group is a communications agency in Barcelona, working since 2006. We do not optimise other people’s citations: we generate them. And we produce our own television programme, which lets us do something an agency without a studio cannot.
Figures for the agency as a whole since 2006, across Spanish and international clients.
The service
What it includes, point by point
01
Competitor map
Who actually competes for your sentence, which is not always who competes for your customer.
02
Messaging analysis
What each one promises, in what words, and what proof they show. Read on their own sites, not in directories.
03
Media map
Which outlets cover your category, who writes there and from what angle.
04
The gap
What nobody is saying that you can actually stand behind.
05
Positioning recommendation
One sentence, not a forty-page document.
06
Sources
Every claim with its origin. If a figure is not published, we say it is not.
The process
How it starts, and in what order
First
The brief
- What decision you will take with this. Without that, the report is useless.
Work
Reading and analysis
- Competitors, media and messaging, from primary sources.
Delivery
Report and call
- It is talked through, not emailed and forgotten.
After
What you do with it
- Positioning becomes messages, and messages become press.
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Tell us what you need
What you sell, to whom, and what you have tried so far. We reply with an honest read of whether this is right for you and what it would take. If the answer is no, we say so.
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