Media · Agency · Wellness
Service · Distribution and trade marketing
Distribution and trade marketing in Spain
Getting press coverage and not being on the shelf wastes the work. This is where the circle closes: the product reaches the point of sale and the buyer.
What it is, and when you need it
When companies call
This is the service that separates a campaign from a sale.
You have a product and no channel
The product is ready, the brand exists, and there is nobody to put it on a Spanish shelf.
You have a channel and no rotation
You are in, but the product does not move. Almost always a point-of-sale problem, not a price one.
You are coming from abroad
Another country, another decision chain, other terms. Distribution in Spain has its rules and they are not improvised.
Why us
Twenty years placing stories in the Spanish press
BlaNZ Group is a communications agency in Barcelona, working since 2006. We do not optimise other people’s citations: we generate them. And we produce our own television programme, which lets us do something an agency without a studio cannot.
Figures for the agency as a whole since 2006, across Spanish and international clients.
The service
What it includes, point by point
01
Channel search
Distributors, chains, pharmacy, specialist retail and online.
02
Negotiation and listing
Terms, references, paperwork and entry.
03
Point of sale
Materials, staff training and shelf visibility.
04
Promoters
A network of promoters for activations and demonstrations.
05
Activation
The promotion that gets the product tried, not just stocked.
06
Follow-up
What comes in, what rotates and what has to change.
The process
How it starts, and in what order
First
The product
- What it is, what it costs and what it competes with on a Spanish shelf.
Plan
Channel and calendar
- Where it makes sense to be, and in what order.
Entry
Negotiation
- Listing, terms and first order.
After
Rotation
- What makes a second order happen.
The other services
One page each, because each one solves something different
Press office
Press office in Spain Getting your brand into the outlets your buyer actually reads, often enough to stop being a stranger. Not…Crisis communications
Crisis management When something goes wrong, the margin is measured in hours. What decides the outcome is not the reaction: it…Media training
Spokesperson training A badly handled interview does more damage than no interview. And the difference is almost never the content:…Market research
Market research and positioning Before a campaign or a launch: what is already being said about your category, who is saying it, and what gap…Television production
Television production and branded content We produce our own programme. A brand that fits the content goes on air as content, not as an advert — and…Where most conversations start
Tell us what you need
What you sell, to whom, and what you have tried so far. We reply with an honest read of whether this is right for you and what it would take. If the answer is no, we say so.
Gracias por tu respuesta. ✨
We use your data solely to answer this enquiry and to contact you. You can ask us to delete it through this same form. More in the privacy policy.