Media · Agency · Wellness
Barcelona · since 2006
Your brand is unknown in Spain. We fix that.
BlaNZ Group is a communications agency in Barcelona that takes international brands into the Spanish market — through the press, through national television, and through the answers artificial intelligence gives when someone asks what to buy.
Why this is harder than it looks
Spain does not read your press release
A brand that works in Munich, London or New York arrives in Spain with no name, no journalist who has heard of it and no idea which outlets matter here. Translation does not solve that. What solves it is a room full of people who have been placing stories in Spanish media for twenty years, and who own the television set where your product can sit.
Agency
Public relations and communications. A press database of more than 3,000 journalists in Spain and 150 in Portugal, built and kept warm since 2006.
Media
Our own production company and our own studio in Barcelona, and a magazine show broadcast on more than 350 channels. Not a media plan — a set your brand can be on.
Wellness
Twenty years of work in health, beauty and lifestyle, which is where our contacts are deepest and our results fastest.
Proof, not adjectives
Twenty years of Spanish press
El País · ABC · Expansión · RTVE · Antena 3 · La Sexta · Glamour · Crónica Global · Europa Press
The figures above cover twenty years of work. The press room publishes a verified sample of forty of those articles, page by page, so you can read them rather than take our word for it.
What we do
Four things, and they compound
Press and public relations
Positioning, media relations and spokesperson training for the Spanish market. Written in Spanish by people who write in Spanish, not translated from your global deck.
Television
Your product on a real set, in a real programme, with a presenter who uses it. Sponsorship, product placement and interviews on «Vivir Bien», our own magazine show.
AI visibility (GEO)
We measure whether ChatGPT, Perplexity and Gemini mention you when someone asks for a recommendation in your category — and which competitor they name instead.
Trade and distribution
Trade marketing and distribution support for brands that need shelf space in Spain as well as column inches, through our distribution arm.
Two things worth a closer look
Where most conversations start
Currently in Spanish
Do the models recommend you?
Buyers increasingly ask an assistant before they ask a search engine. We produce a report showing which prompts return your brand, which return your competitors, and what changes that. The measurement comes first.
See how the report works →Currently in Spanish
«Vivir Bien», our television format
A 90-minute health and wellbeing magazine, broadcast every two weeks on more than 350 channels across Spain, Andorra, Latin America and Miami. Two seasons produced in our own Barcelona studio, and an archive of 84 published interviews.
See the format sheet →Contact
Tell us what you are launching
Write in English, German or Portuguese — we will answer in your language. Tell us what the product is, which market you are coming from and when you want to be visible in Spain, and we will come back with what we would actually do.